Business Strategies · Resource 04

Real Estate Production Goal Calculator

Find out how many conversations, leads, appointments, and closings you need to reach your income goal.

Enter your desired annual income and the calculator works the funnel backwards: how many transactions, appointments, leads, and conversations reach that goal on a traditional business schedule, then how the same targets shift on a lighter one. Everything is interactive, editable, and private.

Start with your goal

What income are you building toward?

Enter your desired annual income, then set the assumptions that reflect how you work. Adjust any number and the plan updates instantly. Nothing is submitted or shared.

Desired annual income The income goal you want to reach this year. Average commission per transaction The commission you keep on a typical transaction.

Conversations to leads Percent of conversations that become leads. Leads to appointments Percent of leads that book an appointment. Appointments to transactions Percent of appointments that close.

Conversion rates are percentages. For example, entering 25 means 25% of conversations become leads. These are your editable assumptions, not guarantees of results.

TRADITIONAL BUSINESS SCHEDULE

5 working days per week 48 working weeks per year 240 working days annually

Activity	Annual	Monthly	Weekly	Daily

Your activity targets on the Traditional schedule.

What If You Could Build Your Business Around Your Life?

You've seen what it takes to reach your income goal. Now discover what those same goals could look like with more control over your schedule.

Run & Recover™ is now your active schedule.

Work schedule	Traditional	Run & Recover™
Workdays per week	5	4
Working weeks per month	Approximately 4	3
Working weeks annually	48	36
Working days annually	240	144
Annual income goal	Same	Same

Your income goal, transaction goal, and conversion assumptions stay the same. Only the working schedule changes, so the same annual targets spread across fewer working days and your weekly and daily targets rise.

Traditional

5 days / 48 weeks / 240 days

Run & Recover™

4 days / 36 weeks / 144 days

Your Business. Your Goals. Your Life.

The goal isn't necessarily to work more. It's to understand the activities that produce results and build a business that gives you more control over your time.